Health matters to CFOs, survey says. Benefits communication should too. Feb 21, 2012

We know CFOs have increasingly been paying attention to the relationship between benefits and productivity. The IBI’s CFO survey, released this month, confirms this. More than two-thirds of 313 CFOs interviewed believe health is a cultural or financial priority in their organizations. Here are some other key findings:

View larger version
  • A large share of the 313 CFOs surveyed described poor health as having a significant impact on financial success through factors that influence productivity, such as opportunity costs, sick leave and turnover.
  • CFOs understand that workforce productivity impacts financial performance, with 45 percent calling it one of the most important factors.
  • As to the impact of health on workforce productivity, 30% of CFOs rated health as a very important contributor, with an additional 62% rating it as moderately important.
  • Eight in 10 CFOs reported that they play a role in their organizations’ healthcare benefits decisions.

Read the full survey here.

And when you’re ready to talk to your CFO about why an investment in benefits communication is an investment in your employees’ health and well-being, make sure to have our CFO Infographics on hand. They’ll give you all you need to make your case. You can download them from our free resources page.

share this

Four ways we're spreading the love this Valentine's Day Feb 14, 2012

Valentine’s Day isn’t the only time we try to spread our love for all things benefits communication. But we couldn’t resist the chance to post this quick update.

share this

Three ways to take the pain out of FMLA rules: Simple tips for your benefits and HR communication Feb 8, 2012

According to Employers Resource Association, FMLA rules are the top concern of HR and benefits professionals based on the 8,000 calls to its hotline in 2011. Read our tips on how to fix this issue—for good.

share this

Announcing the Text4baby Toolkit for Employers: A free addition to your maternity education and benefits communication Feb 1, 2012

From the moment we heard about text4baby—a free, bilingual health education text messaging service for pregnant women and new moms—we were committed! We wanted to join forces in providing critical information to help moms give their babies the best possible start in life. And we loved how text4baby used a common form of technology to achieve this.

share this

What do Fortune's 100 Best Companies to Work For do for their benefits communication? Jan 26, 2012

Fortune’s list of 100 Best Companies to Work For came out last week, and we are thrilled and honored to have three clients in the top 20!

Many people have asked us, what do our clients do with their benefits communication that helps reinforce being a top 100 company? They follow the best practices that we talk about all the time!

share this

What employers can do about childhood obesity Jan 24, 2012

Some issues are just too important to ignore—childhood obesity is one of them. Our friend Fran Melmed has been writing about children, the food industry and why employers should care. Read her blog on what employers can do.

share this

Take one minute to sign petition against PIPA and SOPA Jan 18, 2012

The web is buzzing today about two bills—the PROTECT IP Act (PIPA) in the Senate and Stop Online Piracy Act (SOPA) in the House—that could potentially limit free speech, innovation and compromise Internet security for web users and organizations. This is such an important topic, we’re skipping our normal blog to tell you what you can do.

share this