March 12, 2012: SXSW Interactive Nov 1, 2011

Jennifer Benz will be part of a panel titled, text4baby: The Power of Public-Private Partnership, at SXSW Interactive 2012.

Jennifer will be joined on the panel by Sarah Ingersoll (National Healthy Mothers, Healthy Babies Coalition), Kimberly Bassett (CTIA Wireless Foundation), and Paul Meyer (Voxiva).

The panel will answer the following questions:

1. Can text messages really change health behaviors? What is the evidence and where have programs like this been successful?
2. How can technology meet the needs of under-served populations?
3. What big public health issues can be addressed through similar partnerships?
4. What are the lessons for companies and people investing in technology, campaigns and coalitions?
5. What are the public and private interests in addressing a broad health issues?

Date: March 12, 2012
Time: TBA
Location: AT&T Hotel & Conference Center, Austin, TX